Sunway Property, a master community developer, launched its Signature Series 2023 campaign with a RM 1 billion target.
Bandar Sunway, 7 August 2023 – Sunway Property, a master community developer, reported today that bookings from its most recent flagship campaign, Signature Series 2023, totaled RM 1 billion.
The success of last year’s Signature Series campaign, which brought in RM 800 million in bookings for the developer, was followed by this year’s campaign success.
“We appreciate for the strong support from our community, affirming the value that SDDA is delivering,” said Sunway Property Chief Brand and Marketing Officer Gerard Yuen, attributing the campaign’s success to the homebuyers’ ongoing strong support for the design philosophy.
“We will continue to deliver value,” Yuen stated, “by making sure that every Signature Home we create includes the highest standards of sustainability, innovation, health & wellness, and lifestyle & new experiences, allowing communities to continue to thrive and grow. We are excited to announce an even larger campaign that homebuyers may look forward to in conjunction with our 50th Anniversary celebration next year.
The automatic enrollment of new homebuyers into the Sunway Property MCD Community membership is a crucial component of the Signature Series 2023 promotion. The MCD Community membership is genuinely unique and distinctive since it gives homebuyers access to a variety of specially designed post-sales services, such as Rent+, Care+, and Reward+.
The benefits of the MCD Community membership were further discussed by Yuen, who said, “Our MCD Community membership is designed to offer more than your typical homes buying experience. It guarantees that each resident feels supported and cherished throughout their entire home-buying journey. Additionally, Sunway Property tenants and sub-sale buyers have access to the membership’s privileges in addition to homebuyers.
A rent credit scheme, home care services like cleaning, and other interesting lifestyle benefits from Sunway’s ecosystem are among the membership benefits. This strategy supports the “We Care, We Stay” slogan of the Master Community Developer by making sure that everyone feels appreciated and a part of the Sunway community, whether they live in the township or a separate development.
Overall, Sunway Property’s Signature Homes are in high demand, and the success of the Signature Series 2023 campaign demonstrates this. It also demonstrates the developer’s commitment to building vibrant, sustainable communities through its meticulous design philosophy (SDDA) and first-rate after-sale services (MCD Community membership).
The featured projects for the campaign were:
Klang Valley Developments
- Sunway Serene – with resort theme park attractions, a 15-acre lake, and a view of a golf course, Petaling Jaya’s lakeside lifestyle is known for being family-friendly.
- Sunway Artessa – a co-working space and a herb garden are integrated into freehold homes in Wangsa Maju that look out over the magnificent Klang Gates Quartz Ridge.
- Sunway d’hill – located 100 meters from the 800-acre Kota Damansara Community Forest Reserve, this property offers the best modern comforts while striking the right balance with nature. It is part of the established community of Kota Damansara.
- Sunway Velocity TWO – a walkway connecting two MRT and two LRT stations to the very effective Sunway Velocity integrated development, which features retail, healthcare, education, commercial, and a 2-acre park.
- Sunway Belfield – a freehold building situated in the center of KL City, just 800 meters from Chinatown, Petaling Street, and Merdeka 118.
- Jernih Residence – a freehold, transit-oriented development in the center of Kajang with prices starting at RM 270,000 for entry-level purchases.
- Sunway Alishan Residences – 240 condominium apartments are part of a freehold low-density development in Cheras, KL, that was thoughtfully designed with characteristics for intergenerational living.
- Sunway Flora Residences – the first GreenRE Platinum-certified residential building with biophilic nature living in the developing Bukit Jalil township.
Johor Developments
- Sakura Residence – a first-of-its-kind luxury residential estate in Sunway City Iskandar Puteri that makes use of cutting-edge Japanese design and technology.
- Sunway Citrine Residences – located in Sunway City Iskandar Puteri, the 20-acre Sunway Emerald Lake and the Malaysia-Singapore Second Link are strategically near to one other.
- Sunway Emerald Residence – located on a hillside near to the 20-acre Sunway Emerald Lake, this property is a Gold Winner of The Edge Best Managed & Sustainable Property Award 2023.
- Sunway Lenang Heights – 88 acres of freehold low-density development, near to Taman Molek in Johor, with 60% green space, and the best QLASSIC score in company history.
- Sunway GRID Residence – a development with GreenRE Gold certification that combines residential, flexi-suite, and retail elements and has received recognition from the Malaysia Book of Records for having the “First Property Customization & Online Purchase System.”
- Sunway Aviana – the first residential development with landed terraces in the Parkview Precinct.
Ipoh Developments
- Sunway Onsen Suites – the first project of its kind in Sunway City Ipoh that incorporates outdoor hot springs.
- The soon-to-be-launched Sunway Bayu – the newest collection of resort living with modern comforts blend with nature’s raptures are flexi-terrace residences surrounded by million-year-old limestone hills.
Penang Development
- Sunway Dora – a freehold mixed development in the center of Penang’s Bayan Baru.
