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“Tropicana is expanding into hospitality through Malaysia’s first Accor-branded condotel at Tropicana Grandhill, strengthening its recurring income strategy.”
Kuala Lumpur, 01st July 2026, 03.00pm – Tropicana Corp Bhd is accelerating its diversification strategy by expanding beyond traditional township development into hospitality and recurring income assets, with the launch of Malaysia’s first Accor-branded condotel at Genting Highlands.
The developer said the initiative forms part of its long-term plan to strengthen earnings resilience by integrating professionally managed hospitality offerings into selected developments across its portfolio.
The first project under this strategy is Mercure Living Genting Highlands, which will be integrated into TwinPines Serviced Suites at Tropicana Grandhill, a wellness-focused development within the 596-acre Tropicana WindCity township.
Strengthening Recurring Income
Tropicana Group chief executive officer Dennis Ng said the company is evolving its business model to complement property development with sustainable recurring income streams.
He said professionally managed hospitality assets can enhance the long-term value of integrated townships while creating additional revenue opportunities beyond conventional property sales.
The project is being developed in partnership with global hospitality operator Accor and is scheduled to open in 2028.
Malaysia’s First Accor-Branded Condotel
With a gross development value (GDV) of RM1.06 billion, Mercure Living Genting Highlands will comprise 1,443 fully furnished units supported by hospitality facilities including:
- An all-day dining restaurant
- Executive lounge
- Heated swimming pool
- Fitness centre
- Multipurpose hall
According to Tropicana, the development has achieved an 88% sales take-up rate, while construction has reached approximately 30%.
Under Accor’s management platform, owners will have access to professional rental and leasing management services, the global reservation network and the ALL — Accor Live Limitless loyalty programme.
Purchasers will also receive automatic Gold membership under the programme, providing benefits across Accor’s worldwide hotel portfolio.
Expansion Beyond Genting Highlands
Tropicana managing director of marketing, sales and business development Ixora Ang said demand for professionally managed properties continues to grow as buyers increasingly seek investment opportunities offering rental potential and long-term value.
The developer also indicated that the hospitality-led development model could be expanded to other tourism-focused destinations within its landbank, including Johor and Langkawi.
Supporting the strategy are Tropicana’s digital platforms, T360 and T Journey, which provide property management, maintenance services, rental management and lifestyle benefits for homeowners.
MetProperty Analysis
The partnership reflects a broader shift among Malaysian developers toward recurring income businesses as traditional property sales become increasingly cyclical.
Branded residences and condotels combine property ownership with professional hotel management, allowing developers to generate ongoing management-related revenue while offering buyers a professionally operated investment asset.
With tourism gradually strengthening and branded residential developments gaining popularity across Asia, hospitality-integrated projects are becoming an increasingly important product segment for developers seeking to diversify beyond one-off property sales.
If successful, Tropicana’s model could pave the way for similar hospitality partnerships across its future township developments, particularly in destinations with strong tourism and lifestyle appeal.
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